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New Joe’s Crab Shack Commercial

The new Joe’s Crab Shack comercial was done is such poor distaste and common sense that I refuse to give them any more glory for it by posting it here. All you need to know if you haven’t seen it is that in less than 15 seconds they have an entire family saying the S— word, bleeped out of course, with the tag line, “get your family talking.” Unfortunately this ad has been out since this time last year and was supposedly banned by several networks. It appears however that it has resurfaced, at least on some major cable networks.

The Restaurant Mom’s family had already banned Joe’s thanks to the biting incident by one of their other patrons and the lack of manager involvement to step in with a rowdy set of kids on their playground. Corporate even participated in the new practice of ”don’t reply.” This unspoken policy trend by many corporations and government agencies of “don’t reply” is in the hope that the consumer trying to resolve something or file a complaint about something is that the consumer will give up and go away. The state of Wisconsin does this – they don’t claim any liability if you have an accident on state owned property like a sidewalk, they just hope you go away. Most of the mortgage industry plays this game by not replying to homeowners trying to save their homes because the bank wants to rack up thousands of dollars in late fees to tack on to a homeowners already inflated mortgage they are calling the bank about to fix. And Joe’s Crab Shack is an active participant in this practice as well because they don’t call you back after your 3-year old was bit by a patron. So the point is, you can’t call them to complain about the commercial, their horrible food and service, or a biting incident on the playground because they won’t reply. All you can do is NOT eat at Joe’s.

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